Job Description

Do you have what it takes to lead a high performance outdoor advertising sales team? Our Lamar office in Buffalo, NY is now hiring a Sales Manager (salary + bonus) to help us bring outdoor advertising campaigns to life in Buffalo, New York and the surrounding areas. We’re in search of a Sales Manager that can motivate our #1 sales team through positive leadership and hands-on training. 

Position Purpose:

The purpose of the Sales Manager is to oversee all advertising sales activities relating to the operation of their office in a profitable and acceptable manner, and ensure that the office meets its monthly, quarterly, and annual budget. This position functions as a first-line manager in the advertising sales department. Additionally, the Sales Manager is responsible for managing sales and maximizing advertising sales revenues, motivating the sales team through positive leadership, training, and continuous support, as well as overseeing customer relations. 

Why Lamar?

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Lamar is a certified  Great Place to Work , with 88%of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

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A day in the life: 

• Responsible for, or the supervision of, the hiring, training, motivating, evaluating, disciplining and/or terminating of all sales personnel.
  
  • The Sales Manager shall also be responsible for the development of personnel to assist in the
    overall growth of the company and shall ensure that all personnel conform to Employer’s policies,
    guidelines, and procedures
  • The Sales Manager shall further be responsible for ensuring that all personnel do an efficient and productive job in all advertising sales operations of the plant.
• Assume direct responsibility for maintaining sales at acceptable levels for the office. This should include, but not be limited to
  • Managing the salesforce, approving advertising contracts, and development of ideas and advertising program
  • Involvement in sales training programs
  • Assisting the General Manager in goal-setting for advertising sales performance
  • Seeing that proposals and presentations are completed in a professional manner
  • Assisting in maintaining good public relations in the community and with all advertising customers
  • Responsible for coordinating and managing efforts of the advertising sales team with other internal departments such as operations, administration, and real estate to ensure timely proposals, POP (proof of performance), and billboard or digital installations.

What we are looking for in YOU:

• Ability to satisfy all legal requirements for cross-border business travel between the United States and Canada.
• Skill in projecting and monitoring sales budgets.
• Ability to make oral presentations to provide information or explain policies and procedures.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• Skill in establishing rapport, encouraging individuals on a professional basis, and listening
• Ability to establish and maintain cooperative working relationships within the sales department.
• Skill in managing including organizing objectives, delegating responsibility, training, evaluating subordinate effectiveness, and administering necessary discipline.
• Working knowledge of personal computers, including Microsoft Office Suite
• Working knowledge of all departments within the company, including operations
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
• Working knowledge of Lamar’s company policies and procedures.
• Must be adept at developing teams of cross functional experts in different geographic locations.

Education and experience:

• A high school diploma or equivalent is required.
• A bachelor’s degree in business, marketing, sales, or related field, is preferred.
• A minimum of 5 years of sales experience is required.
• A minimum of 3 years of Proven Sales management experience is preferred.
• A driver’s license is required.
• Or another equivalent combination of education & experience (e.g. A bachelor’s degree in lieu of 4 years of sales experience).

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!  Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com .

Physical Demands and Work Environment:

• This position requires occasional travel to Canada to oversee sales operations in our satellite Canadian office. Candidates must possess a valid passport and be eligible to enter Canada for business purposes.
• The primary work environments for this position are office and vehicle.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, talking, and walking.
• Nights spent away from home are less than 10%.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note:   Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing  recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our  privacy policy .

Disability Self-Identification:  When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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